Graduating college is a huge milestone! But once the cap and gown come off, the big question looms: What’s next? Whether you have a clear career path or are still figuring things out, one of the best ways to set yourself up for success is by building a strong personal brand. And where better to start than with your LinkedIn profile?
Your LinkedIn page is often the first impression recruiters, potential employers and internal gatekeepers to job opportunities will have of you. It’s more than just a digital resume, it’s your professional story. Let’s make it a good one.
Step 1: Setting Up Your Profile
Craft a Strong Headline and "About Me" Section
Your headline shouldn’t just be your current title or “Recent Graduate.” Use this space to highlight your goals and strengths. For example, if you're aiming for a career in project management, your headline could read: "Aspiring Project Manager | Certified in Agile | Passionate About Streamlining Solutions"
Your “About Me” section is your chance to tell your story. Showcase your achievements, career aspirations and where those stemmed from, and a bit of your personality. Keep it professional but authentic.
Use a Professional Headshot
Your profile photo should be clear, well-lit, and taken from the shoulders up. Avoid accessories like hats or sunglasses, and steer clear of dramatic poses or hand gestures. Your facial expression should be natural and approachable. Think of it like the cover of your professional book—you want to reflect the right genre.
Go Beyond the Resume
While your resume needs to be concise, LinkedIn allows for more depth. Use this space to expand on your experience:
Highlight major accomplishments
Use metrics and data where possible (e.g., “Increased engagement by 25%…”)
Emphasize soft skills with examples (e.g. led a team of, collaborated with team across departments including…)
Tell the story behind each role, not just your responsibilities
Add Skills, References and Endorsements
List the skills most relevant to your career goals (Linkedin has many to choose), and seek out skills you need to secure to compete for the roles(s) you are targeting. Ask former classmates, professors or internship/work supervisors to endorse them. Don’t hesitate to reach out to past colleagues for recommendations that speak to your work ethic and contributions.
Step 2: Build Your Network
LinkedIn isn’t just an online resume, it’s a powerful networking tool. As a new grad, your network might feel small right now, but you'd be surprised how quickly it can grow. Start with people you know and expand strategically.
Connect with People You Know
Start by adding:
Classmates and alumni – You already share common ground, and many are eager to help. Remember to tap into loyal groups including those from both college and high school.
Professors and academic advisors – They often have industry connections or can vouch for your work ethic.
Colleagues from internships, part-time jobs or volunteer work – Anyone who can speak to your skills and character. This can include work from your teenage years as well.
When sending connection requests, include a personalized message, even something simple like:
Hi [Name], I’m a recent grad from [Your School] and enjoyed learning from your class/posts. I’d love to stay connected as I begin my early career journey.
Reach Out for Informational Interviews
Don’t wait for job postings—take initiative. Informational interviews are a low-pressure way to:
Learn about different career paths
Get insider advice
Build authentic relationships with professionals
Use LinkedIn to search for people in roles or companies you admire. Then send a short, polite message asking if they’d be open to a 15–20 minute virtual chat (or in person coffee if your locations align). Most people are flattered to share their journey—especially with someone just starting out.
Engage with Recruiters
Follow recruiters who specialize in your field or work at companies you’re targeting. Many post job openings, application tips, and industry news. If you find a job that interests you, it’s perfectly appropriate to reach out with a brief message like:
Hi [Name], I saw the [Job Title] opening at [Company] and wanted to express my interest. I recently graduated with a degree in [Your Major] and have experience in [relevant skill]. I’d love to connect and learn more about the opportunity.
Join Alumni & Industry Groups
LinkedIn groups are a goldmine for new grads. Search for:
Alumni groups from your college, high school and previous close-knit experiences (e.g. religious groups, summer camp or youth programs)
Groups related to your field (e.g., “Young Professionals in Marketing” or “Aspiring Data Scientists”)
Local networking groups in your city
Participating in group discussions is a great way to gain visibility, show your interest in the field and make meaningful connections.
Step 3: Engage with Content
Your LinkedIn profile is important, but your activity on the platform can be just as impactful. By engaging thoughtfully, you can show your enthusiasm for your field, demonstrate your communication skills and stay top-of-mind with your network. Here’s how to make the most of it:
Like, Comment and Share Strategically
You don’t need to post every day to be active. Consistent engagement can help establish your voice and presence in your chosen field.
Like posts that resonate with you—especially those related to your interests or career goals.
Comment when you can add value. Thoughtful comments (not just “great post!”) show curiosity and critical thinking.
Share content that reflects your professional interests: articles, personal insights, job-search tips or milestones.
For example:
Just read this article on the future of remote project management—really interesting take on the role of AI in workflow optimization. Curious to hear what others think!
This kind of post not only shows that you’re engaged but also invites conversation, which helps expand your network.
Share Your Own Perspective
Posting your own content—even occasionally—can be a game-changer. You might share:
Lessons from a recent internship
Reflections on your job search
Key takeaways from a class, event, or webinar
Projects or achievements you're proud of
Keep it professional, but don't be afraid to let your personality show. Your authenticity will help others connect with you.
Keep Learning
LinkedIn also offers LinkedIn Learning, with free and premium courses on everything from software skills to leadership. Completing a course or earning a certificate and adding it to your profile shows initiative and a growth mindset—all of which employers love to see.
Final Thoughts
Your LinkedIn profile is just a snapshot of who you are, but it can be the reason a recruiter wants to learn more and invite you to apply or interview. Be sure to know your profile well so you can confidently speak to every part of it.
And if you're feeling overwhelmed or unsure where to start, you’re not alone. Our expert Early Career Coaches are here to help you define and refine your brand, and land the job that’s right for you. Reach out today for personalized guidance for early career success.
Need guidance? Our expert career coaches are here to help you navigate the evolving job market and set you up for success.
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